From QUARTZ: A top global accounting firm is telling brands to prepare for a recession

For at least a year, a growing chorus of financial analysts and CFOs has predicted that a recession is going to hit the US sooner than later—perhaps even by the end of 2019.

By failing to prepare, you are preparing to fail.

Now Deloitte, a global accounting, consulting, and auditing firm, has chimed in to say that the worrying signals are growing. To determine how retailers can survive the likely turmoil, the firm studied the dot-com bust that started in 1999 and the great recession that came along in 2007, as well as how individual retailers emerged from them. Its new report concludes that brands need to prepare for a period of rapid change, and they must be ready to invest and innovate, even in the midst of the economic upheaval. Read more here

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